Wednesday, 8 August 2012

Maison Twenty Selects Autodesk PLM 360

Maison Twenty is a visionary unit comprising twenty emerging artists/designers from the UK. From multi-disciplined backgrounds, each artist has designed a collaboration of T-shirts that can be now seen in Harvey Nichols, Knightsbridge, London.  Founded by artist Dannielle Hodson, Kevin Dixie - Managing director of Fuelmywebsite and Peter Joyce - Managing director of TOT Shirts. Maison Twenty is supported by one of the UK’s largest garment printers, TOT Shirts Ltd.
Harvey Nichols, Knightsbridge, London

Maison Twenty is distinctly different with its approach to t-shirt decoration - seeing them as artistic platforms. Ranges have been created for the brand by some of UK’s most exciting artists - each from different artistic backgrounds - video art,make-up, costume, fashion, illustration, punk, typography and photography to
name a few.
Antonia Rudebeck - Antonia has been a make-up artist for several years,  she has worked alongside many high profile photographers shooting for editorails such as Vogue and Nylon.
This unique collaboration of artists includes David Bray (featured in the recent Absolut television and press campaign), Mark Hayward (work recently sold in the high profile Macmillan De'Longhi Art Auction, Bonham’s London), Cameron Loeb
(Loeb Hosiery, costume designer at the notorious Box Nightclub Soho), Paolita (London Fashion Week), Holestar, Quilla Constance (Saatchi emerging artist of the week) Atoi Arts creative duo (currently exhibiting in Dasha Zhukova’s The Garage for contemporary culture in Moscow) and many more.

Harvey Nichols, Knightsbridge, London

So what has this got to do with PLM, I hear you ask!

Maison Twenty was looking for a cloud based solution to manage their products, designers, supply chain and product launches they looked around at some client based programs but with no success. They needed a way to easily share and collaborate with all the people that are part of the maison twenty group, and capture information in realtime from the shopfloor and warehouses.

After searching around the web for London based designers they came across my blog post on Marcello Martino's use of PLM 360 and knew within 5 minutes then that Autodesk had a solution that would help them.

"Being a startup business PLM360 is everything we need to manage our products and supply chain. I had no idea what PLM was but Autodesk made it easy to understand ” Dannielle Hodson - Founder and Creative Director, Maison Twenty

Product Launches are a complex process involving many people from the designers that design the product, to the manufactures that make it and the store that needs to stock it. All of this has a lifecycle and PLM360 is perfect to be able to manage the approval process and track progress.

One of the new Product Lines that will use PLM 360 to launch at Harvey Nichols, Knightsbridge, London

I'll be popping into London next month to see how they are getting on and picking up myself some new t-shirts for the summer! 

Thanks for reading...Mike